Analysis of the new sales process shows that much of the decision to buy a particular property is made before the first viewing takes place. The information, content & imagery you post online for your listings is ESSENTIAL to getting the buyers off their couch, and in to view your property. As an industry, we must move past the “passive” approach of “post-it-and-they-will-come” listings. Your listings are out there online, fighting for their lives – please help them out!